Customer Marriage Management: Notes Essay

MARKETING ADMINISTRATION

THIRD SEMESTER

10DBA391- BUYER RELATIONSHIP SUPERVISION

UNIT I actually INTRODUCTION

Explanations - Principles and Circumstance of marriage Management – Evolution -- Transactional As opposed to Relationship Approach – CRM as a strategic marketing tool – CRM significance to the stakeholders.

UNIT 2 UNDERSTANDING CLIENTS

Customer info Database

Expectations analysis

– Customer Account Analysis

-- Customer perception,

– Consumer behavior in relationship views; individual and

group user's - Customer life time benefit – Choice of Profitable consumer segments. UNIT III CUSTOMER RELATIONSHIP MANAGEMENT STRUCTURES

Components of CRM – CRM Method – Strategies for Customer buy – Retention and Reduction of defection – Types of CRM – CRM guide for business applications. UNIT IV CRM PREPARING AND EXECUTION

Strategic CRM planning pro cess – Implementation problems – CUSTOMER RELATIONSHIP MANAGEMENT Tools- Analytical CRM – Operational CRM – Customer service management – Role of CRM Managers. UNIT V TRENDS IN CRM

e- CRM Alternatives – Data Warehousing – Data exploration for CUSTOMER RELATIONSHIP MANAGEMENT – an introduction to Crm package packages.

TEXT BOOKS

1 ) G. Shainesh, Jagdish, And. Sheth, Customer Relationships Supervision Strategic Prespective, Macmillan june 2006.

2 . Alok Kumar et al, Client Relationship Managing: Concepts and applications, Biztantra, 2008

RECOMMENDATIONS

1 . H. Peeru Mohamed and A. Sahadevan, Client Relation Management, Vikas Posting 2005.

2 . Jim Catheart, The 8-10 Competencies of Relatioship offering, Macmillan India, 2005.

several. Assel, Buyer Behavior, Cengage Learning, 6 th Copy. 4. Kumar, Customer Relationship Management -- A Database Approach, Wiley India,

2007.

5. Francis Buttle, Customer Relationship Supervision: Concepts & Tools, Elsevier, 2004

10DBA392- PRODUCT AND BRAND MANAGEMENT

UNIT I actually INTRODUCTION

Principles Understanding of Brands – Definitions - Logos Concepts – Functions of brand name Significance of Brands – Different Types of Brands – Company branding – Store brands. UNIT II BRAND APPROACHES

Strategic Brand Management procedure – Creating a strong manufacturer – Manufacturer positioning – Establishing Manufacturer values – Brand eyesight – Company Elements – Branding for Global Market segments – Rivalling with overseas brands.

UNIT III MANUFACTURER COMMUNICATIONS

Brand image Building – Manufacturer Loyalty programs – Manufacturer Promotion Methods – Role of brand name ambassadors, celebraties – Online Brand Special offers.. UNIT IV BRAND FILE FORMAT

Brand Adoption Practices – Different type of brand extension – Factors influencing Decision for extension – Re-branding and re-launching.

DEVICE V COMPANY PERFORMANCE

Computing Brand Performance – Brand Equity Supervision - Global Branding tactics Brand Taxation – Manufacturer Equity Dimension – Brand Leverage -- Role of Brand Managers– Marketing challenges & opportunities – Case Studies.

TEXT CATALOGS

1 . Mathew, Brand Administration – Text & cases, MacMillan, 08. 2 . Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing, Prentice Hall, 3 rd Edition, 3 years ago.

REFERENCES

1 . Tyboust and Kotter, Kellogg on Branding, Wiley, 2008

2 . Local area network Batey, Asain Branding – A Great way to soar, PHI, Singapore, 2002. 3. Paul Tmepoal, Branding in Asia, David Willy, 2000.

4. Ramesh Kumar, Managing Indian Brands, Vikas Syndication, India, 2002. 5. Jagdeep Kapoor, Brandex, Biztra nza, India, 2006

10DBA393- HOUSING MARKET FOR FULL RETAIL LIST PRICES MANAGEMENT

DEVICE – I INTRODUCTION

An understanding of Global Selling – Issues and chances – Retail trends in India – Socio monetary and technical Influences about retail supervision – Federal government of India policy implications on retails.

UNIT – II RETAIL FORMATS

Structured and unorganized formats – Different structured retail formats – Features of each formatting – Rising trends in retail forms – MNC's role in organized full formats. PRODUCT – 3 RETAILING DECISIONS

Choice of full locations - internal and external atmospherics – Positioning of retail shops – Building store Image -- Retail service quality supervision –...

Recommendations: 1 .

Cateora, Graham " International Marketing” TMH 12/E, 2005

installment payments on your

Warren Keegan " Global Marketing Management” Pearson as well as PHI, 7/e



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